about us
MAK Coaching didn’t start as a big vision — it started by working with real people and realizing pretty quickly that a couple workouts a week wasn’t the only factor in creating lasting results. There was much more to consider.
So instead of just focusing on workouts, we expanded our approach — introducing tools, building habits, creating structure, and helping clients carry the progress they were making in sessions into the rest of their lives.
When COVID hit, everything shifted. At a time when structure, consistency, and connection felt more important than ever — we moved fully online to continue supporting our clients. What started as a way to keep serving the people we were already working with quickly expanded our reach, allowing us to support more people, in more places, and quickly grow our community.
Since then, MAK Coaching has grown into a full coaching ecosystem — including personal training, online programs like Building YOUniversity, and community-based experiences.
At the end of the day, the goal is simple: give people the tools to build strength, confidence, and ownership in their lives, while supporting themselves in a way that feels aligned, sustainable, and works for real life.
Meet your coaches
MAK Coaching is an online coaching team that cares deeply about helping people create real, lasting change — building confidence, developing sustainable habits, and learning how to take ownership of their lives.
With a combined 30+ years of athletic and coaching experience, the team brings a supportive, real-life approach to helping clients stay consistent, follow through, and keep making progress over time.
Founder & Head Coach
Michelle Kuiv
Michelle is the founder of MAK Coaching and Building YOUniversity.
With a background in strength training, performance, and over 20 years in athletics, she brings a well-rounded perspective to coaching that blends structure, development, and real-life application.
From cheerleading and coaching to strength training and yoga, her experience spans multiple disciplines — all shaping the way she helps clients build in a way that feels strong, balanced, and sustainable.
B.S. Kinesiology & Sport Psychology, MBA
Coach
Ray Barajas
Ray is a personal trainer and coach at MAK Coaching who brings a steady, supportive presence to every client he works with. With a background in cheer and strength training, he focuses on helping clients build confidence and consistency in their routines.
Outside of coaching, Ray enjoys traveling and exploring new places. He also has a strong interest in philosophy, yoga and running, which continue to influence how he approaches both training and personal development.
NASM Certified Personal Trainer • CPR/AED Certified