Hey everyone, Michelle here – personal trainer, lifestyle coach, lifelong cheerleader, and the founder of Building YOUniversity. I help adult cheerleaders build strong bodies, sustainable habits, and resilient identities that last far beyond the mat.

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After 20+ years in cheer (middle school to Worlds), coaching, and training, I’ve learned that performance isn’t just about going all in — it’s about playing the long game. That’s why I teach athletes to live by the PCS Principle: habits must be practical, consistent, and sustainable if they’re going to stick.

 

I coach through the AWD Method — Building Awareness, Weighing Options, and Making Deliberate Decisions — because real change doesn’t happen by accident. It happens on purpose.

 

I’m all about building muscle, eating to fuel your body, and ditching the “all or nothing” mindset with my favorite rule: the Better Than Nothing Principle. Whether you’ve got 100% to give or just 30%, what matters is showing up with what you’ve got. My coaching is equal parts accountability and empathy — I’ll challenge you to grow, but I’ll never ask you to shrink. 😤💪

 

Most importantly, I want you to feel strong, confident, and in control of your future — in sport, in life, and everything in between ❤️