building youniversity
Building YOUniversity Elite is an online, small-cohort coaching program for driven people who are tired of feeling like everything requires 110%.
Inside BU, we use the Six Pillars of Health to help you understand what’s getting in your way, work with yourself when life gets messy, and decide what truly deserves your energy.
So you can keep building a life you’re proud of—and actually enjoy living it, too.
why bu exists
For years, I treated every part of my life like something I could earn an A in.
I was either putting myself last so I could keep everything else moving—or turning my health into one more place to perform: more discipline, stricter expectations, 110%, even on the hard days.
And as a coach, I started seeing the same pattern in my clients. We didn’t need another perfect plan or more pressure to follow it. We needed to understand why taking care of ourselves either kept getting postponed—or became another thing we had to excel at.
So we started questioning the rules we had been living by and practicing a different way—one that made room for our needs without asking us to abandon our ambition.
Our shared experiences became Building YOUniversity—and now we’re so excited to share what we learned with you, so you can start building your life your way!
BU is for thoughtful, driven "I Got This" people who
care deeply about doing things well.
The reliable ones.
The ones people count on.
The ones who show up, work hard,
and hold themselves to high standards.
Maybe your own needs keep ending up at the bottom of the list—or maybe you do make time for yourself, but your health has become one more thing you feel pressure to optimize, track, or do perfectly.
If you’re ready to take care of yourself without putting everything else down—or turning yourself into another project...
then BU might be for you.
who is it for?
how bu works
The challenge isn’t usually knowledge or even effort. It’s figuring out how to follow through while life is actually happening—without putting your needs last or turning your health into another thing to perfect.
BUE is built around a progressive two-year curriculum, with levels and structured 12-week quarters that give you a clear rhythm to experiment, take action, reflect, and adjust.
Inside BU Elite, you’ll have:
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Progressive curriculum and practical tools across the Six Pillars of Health
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Weekly small-group coaching calls with a cohort of driven people learning alongside you
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Individual goals and weekly check-ins to help you put what you’re learning into practice
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Flexible workouts designed to support your life and energy
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Monthly workshops and direct access to your coaching team for support, strategy, and perspective
This is where theory meets practice—not just learning what could help, but practicing how to use it in your real life until it becomes something you can carry forward.
"For a long time, I thought the goal was optimization—finding the perfect routine or the most disciplined system. But over the past few months, I’ve realized that life doesn't actually work that way. Capacity shifts, seasons change, and priorities evolve.
I’ve stopped letting my schedule or other people’s expectations drive the bus. Instead, I’ve started practicing self-leadership. To me, that doesn’t mean being perfect; it means being the one who actually guides my decisions. It’s the ability to pause and choose my next step intentionally, rather than just reacting to pressure.
I’m learning to advocate for myself—protecting my time when it matters and honoring my energy when it dips. Instead of just pushing harder, I now ask: ‘What do I need right now, and what will help me later?’ The result isn't a perfect life, but it is a deeper sense of self-trust. I’ve learned that I don’t need perfect conditions to move forward. I just need the ability to lead myself through whatever comes next." - Mike